The client

The client specializes in the manufacture and design of non-contact and multi-sensor metrology systems.

The business challenge

  1. Content management and navigation is not user friendly.
  2. The menus are not automatically generated.
  3. The content was not stored in the database.
  4. There was no central storage for the data. Hence content management became an issue.
  5. Inability to identify customer needs.
  6. Inability to identify the profitability of certain customers.
  7. No proper analysis of customer data, therefore the client was not able to enhance customer satisfaction.

The solution

To tackle the above mentioned business challenges, Tigernix proposed the implementation of a CRM and CMS solution.

Business Benefits

  1. Increased sales through better timing by anticipating needs based on historic trends.
  2. Identifying needs more effectively by understanding specific customer requirements.
  3. Cross-selling of other products by highlighting and suggesting alternatives or enhancements.
  4. Identifying which of your customers are profitable and which are not.
  5. Effective targeted marketing communications aimed specifically at customer needs.
  6. A more personal approach and the development of new or improved products and services in order to win more business in the future.
  7. Enhanced customer satisfaction and retention, ensuring that your good reputation in the marketplace continues to grow.
  8. Increased value from your existing customers and reduced costs associated with supporting and servicing them, increasing your overall efficiency and reducing total cost of sales.
  9. Improved profitability by focusing on the most profitable customers and dealing with the unprofitable in more cost effective ways.