The client

The client provides professional certification and enrichment courses in various therapeutic and healing methods that are endorsed by overseas institutions renowned for their specialized courses in Traditional & Complementary Medicine.

The business challenge

  1. Maintenance of customer data was not done in an orderly fashion.
  2. Customer knowledge was not easily generated.
  3. Analysis of the existent data did not yield highly useful information for the marketing and sales teams.
  4. Marketing efforts were affected due to unclear information on the target market and customers.
  5. Customer acquisition programmes and loyalty programmes could not be explored to their full potential.

 The solution

Tigernix proposed the implementation of a Customer Relationship Management (CRM) system.

´┐╝Business Benefits

  1. The CRM software offers the client positive ROI results.
  2. It directly pushes the company sales causing it to soar.
  3. It gives much needed comprehensive customer knowledge on all levels.
  4. It results in boosting of revenue.
  5. It can be easily customized according to the client's needs.
  6. It helps the client offer excellent customer service.
  7. With the help of the software, the client can put forth better marketing efforts.
  8. It helps in the formulation of customer acquisition programs.
  9. It results in customer retention.
  10. Database development is possible and can be well maintained.
  11. Revenue increase is a direct result of the CRM software.
  12. The client can analyse the database information.
  13. Market segmentation can be done with the data generated through the CRM software.
  14. Market targeting can be easily done.
  15. Customer loyalty increases.
  16. Permission marketing is a viable option.
  17. Loyalty programs can be explored.
  18. List management is done through the software.
  19. Customer analysis is possible.