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Also known as CRM, Customer Relationship Management is a term used to describe the interaction that a company has with all the current and future customers. What a CRM does is it tries to analyze the customer history with the company in order to identify potential issues and improve the business relationship. It also focuses on better communication with the new clients via a dedicated CRM software/system depending on the situation.

One thing to note about Customer Relationship Management is that it compiles information from multiple channels in order to create a good understanding about the customer and his specifics. These channels include marketing materials, social media, email, live chat, phone and the company website among many others. Thanks to a CRM solution companies have the ability to better target audiences and cater to their needs in a professional manner.

With all the complexities of running a business, big or small, most companies are becoming overwhelmed with the attention that needs to be giving to the full functionality of the business. From having to stay up to date with technology, software to the planning and project management the traditional back office system is failing many businesses. Enterprise resource planning or ERP software is one way many businesses are integrating a new system that results in better efficiency, increased productivity and make their business more manageable.