Case Studies

The client

Safety Equipment & Clothing

The business challenge

  1. Customer data could not be easily collected.
  2. Proper maintenance of customer data was non-existent.
  3. Accessibility to customer data by different departments became an issue due to the method of storage and distribution.
  4. Anticipation of customer needs was not possible due to lack of accurate information.
  5. Customer relations were not up to the mark due to gaps in communications.
  6. Effectiveness was lacking in the marketing message sent to customers.
  7. Customers' demands were not answered effectively.

The solution

Tigernix proposed the implementation of a Customer Relationship Management (CRM) system.

Business Benefits

  1. It helps in the collection and storage of vital customer data.
  2. It enables employees to access customer data from anywhere as per requirements.
  3. It creates detailed accurate customer profiles.
  4. It helps in the analysis and understanding of individual customer preferences.
  5. The client can easily identify trends and improve services accordingly.
  6. It provides first-class one-to-one customer service as per specific requirements.
  7. It maximizes customer satisfaction and improves customer retention.