News & Events

NATAS IT Seminar 2011

Social Media has taken the world by storm and literally changed consumer behaviors in recent years. With an influx of social mobile apps and social networking sites impacting your travel business, does your travel agency leverage these platforms to enhance business performance and create value for your customers through social media engagement strategies?

Savvy travel customers of today take the basics for granted. They are mobile, well-informed and becoming increasingly difficult to retain. They write about their experiences with travel agencies on their social media networks for all to see.

How do you, as travel agents, get your customers to talk well about you? Stand out from the competition by providing personalized and caring service. Measure the performance of your marketing activities to know what is working.

And last but not least, do you have what it takes to go social? Find out more by going “Social”.

Program of the Day

1:30PM  -  2:00 PM

Registration

2:00PM  -  2:30 PM

Social Travel @ its BEST!
Ms. Sharon Ng, NUS-Institute of System Science

2:35PM  -  3:05 PM

Build Profitable Relationship with Your Clients
Mr. Christopher Lim. Tigernix Pte Ltd

3:10PM  -  3:30 PM

Tea Break with Snacks & Beverages 

3:45 PM  -  4:45PM

Mobile Technology:

Incorporating mobile into your marketing strategy
Mr. Michael de Souza, BuzzCity Media

Mobile Marketing Opportunities & Challenges in the Travel sector
Mr. Siddarth “Sid” Jhunjhunwala

Profile of Seminar Speakers


Christopher LimChristopher Lim (Director, Tigernix Pte Ltd) spent the last 10 years in the IT industry developing new businesses in the region. He takes pride in creating one of the first Enteprise Resource Planning appliance and software as a service company in Asia. Tigernix took part in GES 2007 and ComunicAsia 2007. In 2008, Christopher expanded the company business to cover Malaysia and Thailand and secured 9 resellers within a year. The company also invest substantially in R&D, Enterprise Resource Planning solutions and Customer Relationship Management system. Christopher also works closely with the Software Quality Testing team and developing CRM and ERP Deployment methodology.

Christopher also teaches CRM at the Singapore Institute of Material Management. He and his associates had also guest-lectured for the polytechnics like Republic Polytechnic and Singapore Polytechnic.

 

Agenda

Time: 2:35 pm
Topic: Build Profitable Relationship with Your Clients

Synopsis: Savvy travel customers of today take the basics for granted. They are mobile, well-informed and becoming increasingly difficult to retain. They write about their experiences with travel agencies on their social media networks for all to see. How do you, as travel agencies, get your customers to talk well about you? Won’t it be great to know what your customers really want and what they can do without? Are they looking for more than the next “cheaper” tours? Who are your high-value customers? How can you build lasting relationships with them to grow your profits? How can you tap on tools, such as Customer Relationship Management (CRM) software, to ensure you deliver your promises to your customers? Stand out from the competition by providing personalized and caring service, without paying through your nose. Measure the performance of your marketing activities to know what is working. Come learn all these and more, to build profitable relationships with your customers before they go to your competitors.

Summary

Who should attend?

  • Marketing brand managers concerned with communicating product and corporate values through social media
  • Business development managers concerned with engaging new business opportunities through social media
  • Project Managers, Business Analysts and IT Professionals involved in Social Media Marketing projects
  • Product managers concerned with delivering product expertise to its target market and users
  • System administrators concerned with maintaining and optimising corporate websites as effective communication hubs

Terms & Conditions
1. Limited to TWO complimentary registration per NATAS Member Company on a first-come-first-serve basis. The third participant will be placed on wait-list and only be accepted depending on seats availability.
2. Online registration by Friday, 8th July 2011. Registration will close after the stipulated date or when all seats are fully reserved.
3. We accept substitution. Please inform us of substitution by email 3 days before the event.
4. Walk-in candidates will only be admitted on the basis of space availability at the seminar.
5. The organiser reserves the right to make any amendment that is deemed to be in the interest of the seminar without prior notice.

For queries, email This email address is being protected from spambots. You need JavaScript enabled to view it. or contact Laura @ 65773156 / Nicholas @ 65773154.

So, register today to secure your seat as there is limited capacity.

Organiser & Partner

Natas Match IT Singapore Tourism Board
Organiser Partner Supported by

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